Making use of persuasive techniques could be the make or break factor of whether someone likes you, trusts you and wants to do things for you. Life can be much easier if you are persuasive and can get other people to do things for you without conflict. Knowing the contrast principle will help in this.
We all perceive things differently because we are unique in our own way. More so the way we interpret two separate objects while looking at them changes depending on the object. The contrast principle can be an excellent technique to use while persuading those who object to your way of thinking. In this article I will show you the contrast technique and how it can help you in your persuasion.
The contrast principle affects the way we see the difference between two things that are presented one after another. If the second item is fairly different from the first, we will tend to see it as more different than it actually is. For example if we are at a party and a gorgeous model walks by followed by a overweight average looking women, we will perceive the average looking women as much uglier than she really is. This is the power of the contrast technique.
How can you apply the contrast technique in your daily life?
This persuasive technique can be applied to your business life. For example if you are selling a product to a customer and your plan is to get a 5% additional mark up on the price than you would first mention that the product is going to go up 10% at this season and then later mention that the product will go up 5%. The contrast is very powerful and the customer will be more persuaded to accept your offer at the 5% increase in fear of getting the 10% increase.